Holiday seasons account for as much as 20 percent for many sellers and thus it is necessary to plan early for it. Whatsapp has hit a one billion active users mark already and together with similar platforms play a key role in marketing during holiday seasons. Although texting is yesterday’s news with SMS, it is turning to be a vital part of marketing through its rejuvenation through Whatsapp and other similar platforms.
Come up with strategy
If you are planning on using Whatsapp messaging software for marketing, you need to first come up with a strategy. The strategy begins with deciding which method to use: personal, group or broadcast lists. You can also use all the three but broadcast lists and group bulk whatsapp chats are the most commonly used.
Having a good whatsapp marketing strategy requires you to understand your audience and marketing needs, the type and nature of audience, the number of target audience, and expected nature of responses and replies -- for instance do you want every member in the list or group to see who else is in the group, what others in the same group or list are saying and react, or you want them not to see who is responding to bulk Whatsapp chats and what others are saying.
Although personal chat option are easy to use, they are time-consuming for brands that bulk Whatsapp group or broadcast chats. This makes them not scalable. However, personal chat option can means a lot when using Whatsapp messaging software because it can make more sense in personal selling and providing customer service.
With group chat option, the bulk Whatsapp messages are shared among all members. Each is able to see replies by other people. Although some companies are using the option for marketing, it is not highly used for marketing because of the difficulties it present to marketers.
Broadcast lists allow a person to send the same message to everyone in the list. In this case, someone in this list will not see if someone else in the same list has gotten the message or has replied.
Leverage on cost and other benefits
Facebook, Twitter and Instagram are other social media channels considered great for social marketing. However, they have been implementing algorithms that limit organic reach by brands. By using Whatsapp messaging software in marketing, you can have a huge subscriber base and use it without the need to “pay to play.”
Whatsapp now includes an idle screen alert feature where your audience can see a notification of a new chat and read the message without opening the application as long it is running in the background.
The fact that you can have a private conversation with any customer away from the public view makes Whatsapp message software marketing a great option. This helps to avoid spats and fails that can come with other social media chatting options. You can use the chance to explain anything to a single customer.
Whatsapp is considered a smart platform where advertisers are not allover. In addition to the cleaner environments, it helps you avoid unnecessary competition. Even if you have a huge subscriber, you can follow through to take out unnecessary competition. Many brands have been reporting high traffic and conversion metrics from Whatsapp marketing undertakings. Again, many report low out-outs.
Manage the limitations
Whatsapp bulk messaging software marketing does not come without restrictions: there is a limit to the number of people you can add in a group. You can add any number of subscribers to your broadcast list without limitation but there are some difficulties in the creating multiple messages to distribute to other channels or to multiple groups, this can be a great opportunity for segmentation.
Come up with strategy
If you are planning on using Whatsapp messaging software for marketing, you need to first come up with a strategy. The strategy begins with deciding which method to use: personal, group or broadcast lists. You can also use all the three but broadcast lists and group bulk whatsapp chats are the most commonly used.
Having a good whatsapp marketing strategy requires you to understand your audience and marketing needs, the type and nature of audience, the number of target audience, and expected nature of responses and replies -- for instance do you want every member in the list or group to see who else is in the group, what others in the same group or list are saying and react, or you want them not to see who is responding to bulk Whatsapp chats and what others are saying.
Although personal chat option are easy to use, they are time-consuming for brands that bulk Whatsapp group or broadcast chats. This makes them not scalable. However, personal chat option can means a lot when using Whatsapp messaging software because it can make more sense in personal selling and providing customer service.
With group chat option, the bulk Whatsapp messages are shared among all members. Each is able to see replies by other people. Although some companies are using the option for marketing, it is not highly used for marketing because of the difficulties it present to marketers.
Broadcast lists allow a person to send the same message to everyone in the list. In this case, someone in this list will not see if someone else in the same list has gotten the message or has replied.
Leverage on cost and other benefits
Facebook, Twitter and Instagram are other social media channels considered great for social marketing. However, they have been implementing algorithms that limit organic reach by brands. By using Whatsapp messaging software in marketing, you can have a huge subscriber base and use it without the need to “pay to play.”
Whatsapp now includes an idle screen alert feature where your audience can see a notification of a new chat and read the message without opening the application as long it is running in the background.
The fact that you can have a private conversation with any customer away from the public view makes Whatsapp message software marketing a great option. This helps to avoid spats and fails that can come with other social media chatting options. You can use the chance to explain anything to a single customer.
Whatsapp is considered a smart platform where advertisers are not allover. In addition to the cleaner environments, it helps you avoid unnecessary competition. Even if you have a huge subscriber, you can follow through to take out unnecessary competition. Many brands have been reporting high traffic and conversion metrics from Whatsapp marketing undertakings. Again, many report low out-outs.
Manage the limitations
Whatsapp bulk messaging software marketing does not come without restrictions: there is a limit to the number of people you can add in a group. You can add any number of subscribers to your broadcast list without limitation but there are some difficulties in the creating multiple messages to distribute to other channels or to multiple groups, this can be a great opportunity for segmentation.
